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About - Asma’s Story
I started in the industry as a teenager: training hard, pushing limits, and following every mainstream fitness rule. But behind the scenes, I was cycling through overtraining, restrictive diets, amenorrhea, adrenal fatigue, and gut issues that no matter what workout style I did, spin classes taught, and bikrams classes, I could not burn the 10 pounds around my midsection. In 2012, a half-marathon injury left me unable to walk for 8 months. I was bed-ridden, anxious, and forced to pause the business and purpose I’d built my life around. That injury was the much needed redirection to start cracking me open. It led to some unlearning of much of what I'd been taught about health and fitness. I realized that true strength isn't just physical — it’s nervous system support, hormone health, mobility, and alignment of the mind, body, and spirit. Now, after 15+ years in fitness, rehab, and women’s wellness, I do things differently. And I help other women do the same — with a fierce dedication to coach health-conscious women to look and feel confident in a body that defines who they are!
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About - 2011: Meanwhile my worthiness was based on how I looked and what I accomplished
I also experienced gut issues and spent $1000’s on holistic therapies.
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About - 2012: Broke my femur during a half marathon
Not being able to walk for 8 months , and then re-learning (and being patient to learn) how to, again was BEYOND mentally, physically, and emotionally challenging. On the other hand, my internal & physical body began to heal, and my life was beautifully redirected to exactly where it is meant to be.
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About - 2012: Over-trained & over-worked
I began to learn (and accept) that I was experiencing symptoms of Adrenal Fatigue. After the events of the next image, I also learned what Female Athlete Triad Syndrome was.
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About - 2009: Always committed to my own fitness & mobility
I’ve had many rituals come and go. Exercising on vacation is not a must…. having a movement practice that is part of your life, is.
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About - 2010: Known as a leader in my community
The invitations to lead community events poured in. I said YES to everything.
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About - 2008: Began working with people to rehab injuries
And Personal Training people for fitness. Clients from police offers to stroke patients… each minute was a learning experience.
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About - 2008: Graduate from University with a Bachelor of Human Kinetics
They say traditional education doesn’t dictate success. For me it’s a biggie in many ways.
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About - 2005: Started teaching classes
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About - 2017: Sleepless in Greece
The realization that I was functioning with Adrenal Burnout set in. Began to look closer at my schedule, and was called to excavate the mindsets and narratives driving the behaviours.
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About - 2021: Still a leader & still a student
Got invited to guest-speak with these amazing, inspirational men! Jesse Itzler, Marq Brown, and Chadd Wright on their on 30 Days of Excellence membership program! The topic was “Pushing plateaus with Fitness, Mobility, and Nutrition expert - Asma Kassam” Attendance count was about 300. Amen brothers and sisters! Grateful and PRESENT for all of it! Look forward to more guest-speaking and sharing <3
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About - 2013-2020: Continued to work with Women
My personal clients were mainly between age 30-45. The women, each on their own journey - were experiencing similar things with their health. I could relate to all of it.
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About - 2019: The smile
I was OBSESSED with eating healthy “enough,” It is SO nice to be liberated from the mental and emotional bootcamp of “dieting.” I will forever promote intuitive eating for my clients as it is the ONLY long-term solution for them.
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About - 2020: Discovered Womb Wisdom
The knowledge of Ancient women’s health, and all the ways of the PRIMAL female body, I have to say - has truly made me feel like I can FINALLY understand Women’s Health & Fitness. With this knowledge comes ease in guiding women to integrate their own optimal health practices. Grateful for the time to dive into this while my Fitness Business was on pause due to the p a n d e m i c.
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About - Education & experience
· Bachelor of Human Kinetics / (Sport Science Degree), UBC (2008) · Certified Fascial Stretch Therapy practitioner, Stretch to Win Institute (2018) · Certified Sports Nutrition Advisor (500 hours), Cory Holly Institute (2012) · Certified Animal Flow Instructor Level 1 (2018) · Functional Aging Specialist, Functional Aging Institute (2016) · Over a decade 1:1 Personal Training & Group fitness · Over a decade as a Practicing Kinesiologist - Major injury rehabilitation · Over a decade of Continuing Education courses & Trainings · Over a decade of Personal Development · Over 200 articles & blogs written for magazines, and online health & fitness platforms
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About
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PROGRAMS & COURSES
One of the most transformational & foundational practices that helped me, was this exact breath practice
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PROGRAMS & COURSES - Optimize: Group program
A 4 week group program · Gain deep awareness into your priorities to move the needle forward · Learn my 6-step Gut Healing process (no probiotics involved) · Fitness Foundations for you to get to your next level · Supporting Your Body & Healing from Burnout (in an empowering way) …the current group ends June 22 2023, please get on mailing list to stay in the know for when the next group intake starts.
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PROGRAMS & COURSES
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PROGRAMS & COURSES
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Feed - From Cortisol to Calm: 6 Gentle Ways to Feel Balanced Without the Burnout
Whatever it is, the w.ay you tell your story online can make all the difference.
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Feed - From Cortisol to Calm: 6 Gentle Ways to Feel Balanced Without the Burnout - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
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Feed - From Cortisol to Calm: 6 Gentle Ways to Feel Balanced Without the Burnout - Tip 5: Who Inspires You?
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Feed - From Cortisol to Calm: 6 Gentle Ways to Feel Balanced Without the Burnout - Tip 2: Come to Terms with Responsibility
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Feed - From Cortisol to Calm: 6 Gentle Ways to Feel Balanced Without the Burnout - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
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Feed - From Cortisol to Calm: 6 Gentle Ways to Feel Balanced Without the Burnout - Tip 1: Regulate Before You Reward
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Feed - From Cortisol to Calm: 6 Gentle Ways to Feel Balanced Without the Burnout - Tip 3: Don’t Sweep Things Under the Rug
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Feed - Personal Training vs. Health Coaching: What's The Difference - Make it stand out
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Feed - What is the New Paradigm of Women's Health and Fitness? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
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Feed - Recommended Products - Make it stand out
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Feed - Breast & Pec Adhesions and Lymphatic drainage - Make it stand out
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Feed - Breast & Pec Adhesions and Lymphatic drainage - Make it stand out
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Feed - Breast & Pec Adhesions and Lymphatic drainage - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
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Feed - What is Dearmouring? - Make it stand out
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Feed - What is Dearmouring? - Make it stand out
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Home - …….. Asma Kassam
Asma’s passion is helping high-achieving, health-conscious women break free from burnout and reconnect with their bodies. Through holistic fitness programs and online fitness memberships for women, she supports those who’ve been in the fitness game for years — but know they’re capable of a more defined physique, and better overall health. Asma’s believes these shifts go way beyond workouts. They ripple into how a woman shows up in her relationships, career, and life. This is personalized fitness coaching for women who are done with one-size-fits-all and ready for something aligns their body, and gives them the physical confidence they know they can have.
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Home - Book me!
Podcast interviews, Group coaching programs, and Movement classes. I’m here for it!
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Flexibility is not only key for improving mobility and healing aches and pains, it can free up blocked energy pathways, and can open new realms of fitness capabilities.
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Women’s health and fitness has come a long way over the past 5 years. The old paradigm of extreme dieting, intensive exercise regimes and one-size-fits-all approaches to wellness has been replaced by a new, more holistic model. Today, women are embracing self-care, mindfulness and individualized approaches to fitness, and the results are transformative.
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template 3 - Feminine Business
For all leaders of any kind - whether you are a female entrepreneur, manager, director, mom boss, or striving girl boss, this program will show you how to utilize your innate feminine strengths to optimize success in your mission without burning out.
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template 3 - Gut Health 101
Take it way past protics and learn how to heal your gut. If you’re not sure if you need this, the answer is yes. Energy, fat-loss, organ function, hormone balance, skin health, decision-making, flexibility, strength gains, and stress management all fall into alignment when the gut is functioning better. Without a healthy gut it is challenging to truly get into a flow state with the rhythm of your life.
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template 3 - Pelvic Floor 101
This program goes way past doing ‘kegels.’ Pelvic floor health is part of feminine health, feminine fitness, and it is key to turning on our life force energy. An absolutely must must must for all women.
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template 3 - Signature offering
3-month Private Coaching Experience The Private Coaching Experience is a 3-month deep dive, perfect for the busy woman, who is looking to make some impactful small weekly mind and body shifts that are in alignment with her feminine health so she can start looking good and feeling confident on the outside while thriving in the inside.
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template 3 - Dearmouring 101
This course is foundational in embodying and integrating the work that I offer. Dearmouring is a cornerstone principle that will invite you into a place of releasing some blocks in order to make everything from fitness to relationships feel easier.
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template 3 - Breasts 101
Breasts are vessels of energy. Stagnancy in the breasts has a direct effect on our physical tension, energy, and ability to feel. Learn more about the magic in your breasts and how to start dearmouring.
https://www.akfitnessandhealth.com/blog
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2025-06-14
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Blog
https://www.akfitnessandhealth.com/contact
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2022-07-27
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Contact
https://www.akfitnessandhealth.com/template4
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2021-07-20
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template 4 - Unleash your Fascia
3-day Week Fascial Stretch and Mobility Program
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template 4 - Signature Program part 2
Challenge your Potential
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template 4 - Signature Program part 1
Unleash your Potential (coming soon) A set of absolute essentials when it comes to training in your 30’s and 40’s.
https://www.akfitnessandhealth.com/template
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2021-10-21
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template
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template
Restoration & rogramming - sleep, adrenal health, nervous system, hormone balance, women’s health, men’s health, and reprogramming to revitalize mind, body, and spirit.
https://www.akfitnessandhealth.com/template2
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0.75
2021-10-25
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template 2 - Nutrition Support & Gut Health
Nutrition Analysis and create a plan that is internally & externally supportive for your health.
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template 2 - 6, 7 & 8 Body Intuition, Intuitive Eating, Integrating it all
This is for you if you have been on this journey for a while and are looking for extra support. We will dive into Dearmouring!
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template 2 - Menstrual Cycle
ONE of the Missing links in Women’s Fitness. Tapping into the wisdom of your body will help you to overcome any potential plateaus, overtraining, under-training, confusion, and so on. We will clarify & simplify.
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template 2 - Support Your YIN. Restore
Also another key layer in our BEST health is learning how you to support our inner feminine body better. That is what we do here.
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template 2 - Movement
Stretch. Mobilize. Strengthen. Breathe
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template 2 - Rituals & Routine
Revitalize your current routine to BEST fit your current season of life, OR Create new rituals altogether.
https://www.akfitnessandhealth.com/intro-1
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2022-05-09
https://www.akfitnessandhealth.com/freeworkout
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2025-08-08
https://www.akfitnessandhealth.com/womenshealthandfitnessmenstrualcycle
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2025-03-10
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womenshealthandfitnessmenstrualcycle - Hey warrior!
https://www.akfitnessandhealth.com/menstrualcycletraining
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0.75
2025-03-10